Better Cotton Initiative
Martineau & Co provided the Better Cotton Initiative (BCI) with advice on PR and messaging in the run up to a major global conference.
BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. It aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.
BCI works with a diverse range of stakeholders across the cotton supply chain to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.